Back before iPhones, I trained as an actor (dressing-up), then got a first-class degree in Theatre (thinking about dressing-up) and a postgrad in dramatic writing (writing for dressing-up). That kinda led to me working as a commercial scriptwriter and director in prod cos and studios around Soho, before moving into full-service agencies, brand consultancies, and digital and live events agencies. Along the way I've created award-winning work across brand, broadcast, B2B, retail and healthcare.

Before and alongside some of that, I wrote an award-winning play and comedy stuff for BBC radio, and a bit of telly — wasn't very funny though.